Amalickiah uses trickery to gain power

Sometimes we tire of people's pleading and finally give into their
requests even when we know it is wrong. An example would be someone
nagging about drinking alcohol. They make it sound so attractive and
try to persuade us that everyone is doing it. "A little bit won't
hurt you," the person says. "This tastes so good." Finally, we get
so tired that we take that first drink.

The story of Lehonti in the Book of Mormon (Alma 47) illustrates this
point. Amalickiah wanted to become king of the Lamanites. First, he
had to get control of the Lamanite armies. Lehonti and his army were
on the top of a high hill. Amalickiah invited him to come down to
meet with him three times. When he saw Lehonti would not come down,
Amalickiah sent an emissary to Lehonti saying he would deliver up his
army to Lehonti if Lehonti would make him second in command. Lehonti
agreed and took his army down in the middle of the night and
surrounded Amalickiah's force while they slept. When they awoke, they
pleaded with Amalickiah to let them join Lehonti. This is what
Amalickiah wanted. With the armies combined, Amalickiah had Lehonti
poisoned. As second in command, he became leader of the much larger
force.

Lehonti finally gave into Amalickiah, even though he knew it was
dangerous. We sometimes are tempted to  make similar choices, with
promises that it is good for us or that it will make us popular. It
might be drinking alcohol, taking drugs, or it could be something like
getting ourselves in debt for a new car, furniture, or a TV set. Rather
than be tempted, it is better to stay away from dangerous situations.
Don't go to the bar with friends or go to parties where you might be
tempted.

See http://scriptures.lds.org/en/alma/47